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Tuesday, October 17, 2017

How to create the right meta description

What is meta description : The meta description is an HTML tag, which looks like this in the HTML:

<meta name="description" content="A page's description, usually one or two sentences."/>
How to create the right meta description

The function of a meta description for your page is simple:  its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate click through from search engines. The meta description is a 160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. 

Optimizing the meta description is a very important aspect of on-page SEO.
  • It should be around 135 to 160 characters.
  • It should match the content.
  • It should contain the focus keyword.
  • The meta description should be unique. 

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